Tourism Marketing for Cities and Towns. Using Branding and...

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Tourism Marketing for Cities and Towns....

Tourism Marketing for Cities and Towns. Using Branding and Events to Attract Tourists

Bonita M. Kolb, Ph.D. (Auth.)

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Κατηγορίες:

Business & Economics - Markets

Έτος:

2006

Εκδότης:

Elsevier/Butterworth-Heinemann

Γλώσσα:

english

Σελίδες:

308

ISBN 10:

075067945X

ISBN 13:

9780750679459

Αρχείο:

PDF, 1.14 MB

IPFS:

,

english, 2006

Αυτό το βιβλίο δεν είναι διαθέσιμο για λήψη λόγω καταγγελίας του κατόχου των πνευματικών δικαιωμάτων

Beware of he who would deny you access to information, for in his heart he dreams himself your master

— Pravin Lal

Ίσως σας ενδιαφέρει

Metin Kozak, Luisa Andreu — Progress in Tourism Marketing (Advances in Tourism Research)

Dennis E. Deuschl — Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers

John Swarbrooke, Susan Horner — Consumer Behaviour in Tourism, Second Edition

Nigel Morgan, Annette Pritchard, Roger Pride — Destination Branding, Second Edition: Creating the unique destination proposition

Keith Dinnie — Nation branding: Concepts, Issues, Practice

Daniel C. Funk — Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Simon Anholt — Places: Identity, Image and Reputation

Erschbamer, Greta; Innerhofer, Elisa; Pechlaner, Harald — Overtourism : tourism management and solutions

Scott McCabe (ed.) — The Routledge Handbook of Tourism Marketing

Nigel Evans — Strategic Management for Tourism, Hospitality and Events

Leonard H. Hoyle — Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Robert D. Reid, David C. Bojanic — Hospitality Marketing Management

Norbert Vanhove — The Economics of Tourism Destinations

Scott McCabe — Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Eli Avraham, Eran Ketter — Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and tourist destinations

Steven Pike — Destination Marketing: An Integrated Marketing Communication Approach

Stephanie Hemelryk Donald and John G. Gammack — Tourism and the Branded City (New Directions in Tourism Analysis)

Michelle M. Metro-Roland — Tourists, Signs and the City: The Semiotics Of Culture In An Urban Landscape (New Directions in Tourism Analysis)

Valene L. Smith — Hosts and Guests: The Anthropology of Tourism

J. R. Brent Ritchie, Geoffrey Ian Crouch — The competitive destination: a sustainable tourism perspective

Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang — Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Stephen J. Page — Tourism Management

Judith Mair — The Routledge Handbook of Festivals

Alastair M. Morrison — Marketing and Managing Tourism Destinations

Alberto Vanolo — City Branding: The Ghostly Politics of Representation in Globalising Cities

Nilanjan Ray, Raj Kumar, Dilip Kumar Das — Tourism Marketing: A Strategic Approach

Vinnie Jauhari — Hospitality marketing and consumer behavior : creating memorable experiences

Simon Hudson — Tourism and Hospitality Marketing: A Global Perspective

Metin Kozak, Nazmi Kozak — Tourist behaviour: an international perspective

Óscar Lima Silva (editor) — Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Taylor & Francis Group — Event Tourism in Asian Countries: Challenges and Prospects

Rodoula H. Tsiotsou, Rodoula H. Tsiotsou, Ronald E. Goldsmith — Strategic Marketing in Tourism Services

Dowling, Ross Kingston; Weeden, Clare — Cruise ship tourism

Lohmann, Guilherme; Panosso Netto, Alexandre — Tourism theory : concepts, models and systems

Albrecht, Julia N — Visitor management in tourism destinations

Larry Dwyer, Alison Gill, Neelu Seetaram, Larry Dwyer, Alison Gill, Neelu Seetaram (Eds.) — Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Muzaffer Uysal; M Joseph Sirgy; Stefan Kruger — Managing Quality of Life in Tourism and Hospitality

Ahmad Jamal; Razaq Raj; Kevin A Griffin — Islamic Tourism: Management of Travel Destinations

Azizul Hassan, Juan Ignacio Pulido-Fernández, Anukrati Sharma, (eds.) — Sustainable Destination Branding and Marketing Strategies for Tourism Development

Mark Anthony Camilleri — Tourism Planning and Destination Marketing

Richard Sharpley, Philip R. Stone — The Darker Side of Travel: The Theory and Practice of Dark Tourism

John Connell — Health and Medical Tourism

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